close
6 Key Steps to Creating a Great Tagline
Creating taglines that stick in the mind of the consumer is not an easy task. Especially for small businesses that may not have the resources to use an advertising or specialist branding agency. However http://www.kaixin001.com/diary/view_144775615_50208629.html?classid=154260267&pos=0&start=0&type=class, the task is not impossible if you know the key elements of what it is that creates a great tagline. To do this, it helps to look at some of the great taglines of all time and see if there is some consistency of what they are trying to communicate. Here are some examples that have stood the test of time:
-M&M's: "Melts in your mouth, not in your hand"-AVIS: "We try harder"-DeBeers: "Diamonds are forever"-Federal Express: "When it absolutely, positively has to be there overnight"
Looking at these examples, we can see that each tagline seeks to differentiate the brand from its competition. With M&M's http://www.odessapage.com/new/en/node/22774, this tagline creates the perception that other products melt in the hand. For AVIS http://www.inpolitics.ro/jones-lydia_b2782/mbt-shoes-are-able-to-help-you-reach-the-way-to-a-healthy-body_101647.aspx, this tagline says to the consumer that they try harder to please their customers than the market leader. With DeBeers they use the product benefit of the diamond (its durability) to compare against other gemstones and Federal Express cornered the global overnight package delivery market by guaranteeing overnight service.
Underlying each of these examples is also a solid brand promise which is a guarantee of what the consumer can expect to receive from the brand. The brand promises for these examples are:
-M&M's: Our product won't melt in your hand.-AVIS: We try harder than our competitors serve you well.-DeBeers: Our product will last forever.-Federal Express: We will guarantee overnight delivery of your valuable package.
With these examples in mind, below are some key steps small businesses can take to create a tagline of their own:
1. Analyse your competitors and find what product benefits they use differentiate themselves in the market.2. Find out what key product or service benefits your customers value.3. Identify one genuine truth (brand promise) about your brand that differentiates you from your competitors.4. Write down as many nouns and adjectives that you can that describe this genuine truth.5. Create at least 20-30 taglines using 10 words or less that communicate this genuine truth and a key benefit of your product. Use the nouns and adjectives as your inspiration.6. Seek feedback on your taglines from people who know your business and decide on one or two preferred options.
Once developed http://support.forumcab.com/viewtopic.php?p=45721#45721, a tagline should then be the central point of all advertising to promote the brand. Not hidden in the corner of your print campaign.
Great taglines can last forever and set your marketing apart from your competitors. They are not easy to create but if you follow these simple steps http://swiat-okolica.holidaybeds.pl/2012/07/tone-trainers-how-should-they-give-good-results/, you can come up with something that will help your small business grow.
Related articles：
Creating taglines that stick in the mind of the consumer is not an easy task. Especially for small businesses that may not have the resources to use an advertising or specialist branding agency. However http://www.kaixin001.com/diary/view_144775615_50208629.html?classid=154260267&pos=0&start=0&type=class, the task is not impossible if you know the key elements of what it is that creates a great tagline. To do this, it helps to look at some of the great taglines of all time and see if there is some consistency of what they are trying to communicate. Here are some examples that have stood the test of time:
-M&M's: "Melts in your mouth, not in your hand"-AVIS: "We try harder"-DeBeers: "Diamonds are forever"-Federal Express: "When it absolutely, positively has to be there overnight"
Looking at these examples, we can see that each tagline seeks to differentiate the brand from its competition. With M&M's http://www.odessapage.com/new/en/node/22774, this tagline creates the perception that other products melt in the hand. For AVIS http://www.inpolitics.ro/jones-lydia_b2782/mbt-shoes-are-able-to-help-you-reach-the-way-to-a-healthy-body_101647.aspx, this tagline says to the consumer that they try harder to please their customers than the market leader. With DeBeers they use the product benefit of the diamond (its durability) to compare against other gemstones and Federal Express cornered the global overnight package delivery market by guaranteeing overnight service.
Underlying each of these examples is also a solid brand promise which is a guarantee of what the consumer can expect to receive from the brand. The brand promises for these examples are:
-M&M's: Our product won't melt in your hand.-AVIS: We try harder than our competitors serve you well.-DeBeers: Our product will last forever.-Federal Express: We will guarantee overnight delivery of your valuable package.
With these examples in mind, below are some key steps small businesses can take to create a tagline of their own:
1. Analyse your competitors and find what product benefits they use differentiate themselves in the market.2. Find out what key product or service benefits your customers value.3. Identify one genuine truth (brand promise) about your brand that differentiates you from your competitors.4. Write down as many nouns and adjectives that you can that describe this genuine truth.5. Create at least 20-30 taglines using 10 words or less that communicate this genuine truth and a key benefit of your product. Use the nouns and adjectives as your inspiration.6. Seek feedback on your taglines from people who know your business and decide on one or two preferred options.
Once developed http://support.forumcab.com/viewtopic.php?p=45721#45721, a tagline should then be the central point of all advertising to promote the brand. Not hidden in the corner of your print campaign.
Great taglines can last forever and set your marketing apart from your competitors. They are not easy to create but if you follow these simple steps http://swiat-okolica.holidaybeds.pl/2012/07/tone-trainers-how-should-they-give-good-results/, you can come up with something that will help your small business grow.
Related articles：
全站熱搜
留言列表
